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Real Estate Agent Websites & Small Business Marketing
Intersect Marketing a Digital Marketing Agency
Today we got a newsletter from a professional in the Mortgage Industry. We don’t know this person, but not a big deal.
Five minutes later we received an angry “UNSUBSCRIBE ME” email in reply to this newsletter. Two minutes later a “STOP SENDING ME EMAILS” email came through…this barrage of unwanted emails has continued for the last hour.
The original sender CC’d their whole email list for this newsletter. Now every single person not only can see her full list, but also is irritated by the unsubscribe requests and they are now asking for the same “removal” treatment.
IF this person had used MailChimp (our favorite) or Constant Contact (our second favorite) bulk email programs then most of the people in her newsletter list would not have joined in the unsubscribe party. By keeping those folks at minimum reading the subject line of your monthly newsletter, you will stay in the forefront of their mind. But, now if anyone on this list gets an email from this person in the near future, they will only be left with a negative impression.
Newsletters are a great way of keeping folks at minimum reading the subject line of your monthly newsletter. They allow you to stay in the forefront of their mind. But, please do not send them as a CC (or even a BCC) from your email client. Use a tool that allows people to unsubscribe properly. Also, these tools will allow you to create far more attractive emails….
Need help with your drip marketing, website, or otherwise? Please get in touch!
We specialize in CUSTOM website designs for our clients. In addition to managing websites, we also manage social media channelsand email marketing. We specialize in the needs of Real Estate Agents and understand our role when it comes to making your job easier. Our team prides itself on knowing our clients' preferences and individual needs.